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- Shanghai, China-
Chinese entertainment company Up Studios’ first 3D animated TV series, Super BOOMi, debuted as the top-ranked new kids show on Tencent Video, the platform owned by the leading technology giant, and launched on national television during China's peak holiday period in October.

In there months, Super BOOMi’s dedicated channel has amassed over 300 million views, a landmark achievement for an original content studio launching its first show in a market dominated by both international franchises like Peppa Pig and Paw Patrol, as well as a plethora of locally produced shows.

Up Studios also completed a deal with one of the country's leading children's broadcasters, Beijing TV's KAKU, and Super BOOMi premiered as the #1 kids show for the network during the peak October holiday season in China, even beating out the likes of Jackie Chan’s new animated series for the top spot. All 52 episodes of Super BOOMi will be aired during prime time hours on KAKU moving forward.

Super BOOMi’s success is also proving another less-publicized aspect of the media market in China – Chinese viewers are increasingly willing to pay for access to premium content. BOOMi's viewership numbers are even more impressive considering that the show only debuts two new episodes on a weekly basis, with initial access granted to Tencent Video SVOD VIP members.

Named one of the “Top 25 Animation Studios” in the world to watch by Animation Magazine in 2015, Up Studios has succeeded in developing, launching and monetizing multiple new family entertainment IP in one of the world's most coveted but challenging markets.

BOOMi status as their flagship property at the moment is bolstered by a multi-year partnership with Intercontinental Hotel Group, which features BOOMi theme rooms and products in over 80 Holiday Inn hotels and resorts in Greater China, the largest partnership of its kind in the country.

Holiday Inn family packages featuring BOOMi have driven sales growth and brand preference. Together, the two partners have pioneered a unique proposition for the growing multibillion-dollar family travel market with a 360-degree experience focused on enriching travel for parents and their children. The awareness of this campaign and BOOMi increased greatly this year with the rollout of three commercials filmed with a global advertising agency that combined live-action with CG animation produced by Up Studios to tell the story of a family's “Moments of Joy” at Holiday Inn.

Tencent and Up Studios are now fast-tracking contract talks for Super BOOMi Season 2, in addition to another new series created by Trevor Lai.