Shanghai – Up Studios, one of the rising star companies in Asia’s animation industry, has signed a licensing deal with personal hygiene and disinfectant product brand Swashes to release Super BOOMi hand sanitizer, hand wash foam and wet wipes.
Debuting at the China Licensing Expo this week in Shanghai, the first wave of products will go on sale October 23 in Swashes’ online Tmall stores across Asia, as well as on Super BOOMi’s own online shop. Then, 10 additional SKUs will be released in early November throughout offline retail partners and supermarkets across Greater China. Super BOOMi has become the next hit IP after Kung-fu Panda and Angry Birds to be licensed by Swashes to release products for kids and families.
The ongoing pandemic has reminded everyone how important it is to maintain personal hygiene with healthy habits such as frequent hand sanitization. With some countries in Asia re-opening schools, Super BOOMi Swashes products are perfectly poised as a kids-friendly product line. The Super BOOMi line of products have been specifically formulated by Swashes to be safe for children and mild in nature. In addition, the Super BOOMi sanitizer series includes a fun to carry figurine container and different fruit flavor scents to encourage kids to use them at school. Product packaging also includes BOOMi's main friends in the show, Mia and Mac.
Swashes and Up Studios plan to offer the Super BOOMi sanitizer series to overseas markets to international distributors in early 2021.
About Super BOOMi
Super BOOMi is the top-rated new cartoon series in China over the past 2 years, and its popularity attracted Swashes to license the characters from the hit show after the brand had previously used Hollywood IP. Produced by Up Studios and co-invested by Tencent, Super BOOMi is an award-winning CG-animated series with over 150 episodes produced to date. Since the show was launched in 2017, it has amassed 4 billion online views and continues to grow every day. Super BOOMi Season 5 has already topped online views and TV ratings in its first month of release on the leading SVOD and national TV networks in China. The huge fan base Super BOOMi has built in a few years will greatly boost the visibility of Swashes’ brand among kids and families.
Super BOOMi’s success has expanded internationally as well. The cartoon debuted on Treehouse TV in Canada in spring 2019 and topped ratings on the network among boys ages 2-5 in May and among girls ages 2-5 in June. Super BOOMi Season 1-2’s international distributor Nelvana has also sold the show to Thailand, Singapore and the Middle East, and is in active negotiations with other territories for distribution. Up Studios will make the English version of Seasons 3 and 4 available internationally in fall 2020.
Super BOOMi’s licensing success is exceptional, with Up Studios partnering with the Intercontinental Hotel Group to create BOOMi themed family rooms in over 100 Holiday Inn hotels and resorts. In addition, BOOMi is the first ever Family Ambassador for the National Hockey League in China, where ice hockey is gaining popularity ahead of the 2022 Beijing Winter Olympics. BOOMi brought millions of new fans to the sport with the Super BOOMi Hockey Hero, the first ever CG-animated hockey series co-developed by Up Studios and the NHL. The show has amassed nearly 16 million views in China and is now available on the NHL’s YouTube Channel for international audiences.
About Swashes
As an international company that entered the Chinese market early, Swashes has established itself as a market leading brand of disinfectants over the past three decades, especially in hospitals and clinics across the country. Building on its customer base of medical practitioners, Swashes expanded for promoting its daily cleansing and disinfecting products for personal hygiene through online platforms to reach consumers directly in 2015.