2022.11.28 Mediacorp signs major deal for Super BOOMi and Piggy series

Shanghai – Mediacorp has signed a major partnership deal with Up Studios, acquiring multiple seasons of the animation studio's Super BOOMi and Piggy series, while planning a major promotional campaign starting February 1, 2023.

Both Super BOOMi and Piggy will air in English and Chinese on Channel 5, Channel 8 and meWATCH, and Up Studios has also produced 50 Super BOOMi short-form videos that will complement the series on Mediacorp's YouTube channels. Prior to the new broadcasting deal, Super BOOMi seasons 1 and 2 English version had already enjoyed success on Channel 5 since being picked up in 2020. In addition to the main Piggy series, Up Studios also created a popular miniseries for audiences called Piggy & Friends that will be broadcast across Mediacorp's channels.

As part of their comprehensive marketing programs for both IPs, Mediacorp plans to organize promotional events and “mall shows” where BOOMi and Piggy will appear to interact with fans throughout the year.

Produced by Up Studios and released in partnership with Tencent, Super BOOMi is one of the top-rated cartoon series in Asia over the past 5 years, amassing over 5.5 billion views online and winning several awards. Super BOOMi has also been sold internationally to broadcasters in Canada (on Treehouse TV) and in France (on Canal+), and has licensed products and partnerships which include more than 100 hotels and resorts. BOOMi is also the first character to become the family ambassador for the National Hockey League in Greater China.

Created by award-winning author-illustrator and animation director, Trevor Lai, Piggy is a new 3D-animated series starring Piggy as he combines compassion and knowledge to help his friends and neighbors search for answers to their everyday challenges. Debuting on leading VOD platform, Tencent Video, Piggy has already soared to over 200 million views this year. Recently, Piggy won the Most Promising Animation Award at the 7th Annual Beijing Audiovisual Program Innovation Awards.

About Mediacorp

Mediacorp is Singapore’s largest content creator and national media network, operating a suite of TV channels, radio stations and multiple digital platforms. From introducing broadcast radio in 1936 and pioneering television in 1963 to launching digital-first news and original local entertainment delivered over-the-top, we’ve played an essential role in telling uniquely Singaporean stories and weaving the fabric of Singapore’s culture.

 

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2022.11.21 Piggy Wins the Most Promising Animation Award

Piggy, a 3D-animated series co-produced by Up Studios and Tencent, won the Most Promising Animation Award at the 7th Annual Beijing Audiovisual Program Innovation Awards.

The competition collected entries beginning in August and the award ceremony took place on November 18 in Beijing. With a focus on encouraging new original shows, the selection event featured a wide range of films, TV shows, animated series and documentaries.

Produced by Up Studios and released in partnership with Tencent, Piggy is a 3D-animated series starring Piggy as he combines compassion and knowledge to help his friends and neighbors search for answers to their everyday challenges. Using the power to embark on magical journeys in his Story Museum, Piggy has quickly become a standout in the animation market in China, where the character's use of emotional intelligence and empathy in particular have been applauded by parents. Debuting on leading VOD platform, Tencent Video, Piggy has already soared to over 200 million views this year. In addition to the main series, Up Studios also created a popular miniseries for audiences on digital platforms, called Piggy & Friends.

Created by award-winning author-illustrator and animation director, Trevor Lai, Piggy is the second animated series from Up Studios, following the success of BOOMi. Super BOOMi is currently one of the top-rated cartoons broadcast across the country, amassing over 5.5 billion views. Super BOOMi has also been sold internationally to broadcasters in Canada (on Treehouse TV) and in France (on Canal+), and has licensed products and partnerships which include more than 100 hotels and resorts across China. BOOMi is also the first character to become the family ambassador for the National Hockey League in Greater China.

Tencent and Up Studios also plan to market both the Piggy and Piggy & Friends series to international broadcast and distribution partners in 2023.

 

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2022.10.28 Gurung Tea to Launch Limited Edition BOOMi Herbal Tea

Up Studios, one of the rising star companies in Asia’s animation industry, has signed a licensing deal with certified B Corp brand Gurung Tea to launch a series of Super BOOMi Adventure in the Himalayas tea collection.

Super BOOMi has become the next hit IP after Snoopy and Miffy to be licensed by Gurung Tea to release products for kids and families. Debuting at the IKEA Halloween market this week in Shanghai, the first wave of products are custom-packaged gift boxes of Brave Adventure Tea and Happy Harvest Tea that will officially go on sale in December throughout Gurung's online platforms and retail partners.

Up Studios’ in-house design team worked closely with the brand to design and produce artwork for Super BOOMi's herbal tea, which will appeal to kids and families. Product packaging also includes BOOMi's main friends in the show, Mia, Mac and Bibop.

Super BOOMi is one of the top-rated new cartoon series in China over the past 5 years. Produced by Up Studios and co-invested by Tencent, Super BOOMi has amassed over 5.5 billion views online and won several awards. With 208 x 11-minute episodes already produced to date, the show is now airing in more than 10 countries, including: Canada (Treehouse TV), France (Canal+), Australia (Stan) and Singapore (Mediacorp).

Recognize as one of the finest herbal teas from the Himalayas, Gurung Tea was awarded the B Corp certificate, confirming the brand with the highest standard of social and environmental performance, accountability, and transparency. Gurung Tea allows mothers to send their children to school and become providers within their family. Each package of Gurung tea represents a community of over 14,000 improved lives.

Up Studios and Gurung Tea plan to offer the Super BOOMi herbal tea series to overseas markets and international distributors in early 2023, coinciding with the launch of the animated series' Season 7.

 

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2022.08.18 Up Studios Signs New Licensing Deal with Luneurs Bakery Chain

Popular bakery Luneurs will launch BOOMi meals and products for 12 months starting in September 2022.

Up Studios has signed a licensing agreement with bakery chain Luneurs to launch branded meal sets, books and products based on the company’s CG-animated kids series, Super BOOMi. The monthly promotions will have different themes, with the “Back to School” BOOMi theme launching in Shanghai locations at the end of the August.

Luneurs, a popular French bakery and ice cream chain in Shanghai, is distinguished by its freshly baked bread and pastries, and wildly popular ice cream flavours.

Super BOOMi is one of the top-rated new cartoon series in China over the past 5 years. Produced by Up Studios and co-invested by Tencent, Super BOOMi has amassed over 5.3 billion views online and won several awards. With 156 x 11-minute episodes already produced to date, the show is now in its eighth season and airing in more than 10 countries, including: Canada (Treehouse TV), France (Canal+), Australia (Stan) and Singapore (Mediacorp).

Luneurs will feature Super BOOMi across its shops in Shanghai and other cities with point of sales materials and large multimedia displays. In addition to BOOMi ice cream, handmade biscuit, fresh fruit cups and other delicious desserts, award-winning author Trevor Lai, Super BOOMi’s creator, and his team have created special sticker storybooks that kids can collect over the year.

Up Studios and Luneurs plan to expand the promotion every month with new meals, toys and events through to 2023.

 

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2022.01.14 Artist behind Canucks' Lunar New Year jersey hopes to push back against anti-Asian racism

Jersey designer Trevor Lai says it is a 'dream come true' to commemorate the incoming Year of the Tiger

 

Akshay Kulkarni · CBC News · Posted: Jan 12, 2022 8:11 PM PT

 

The Vancouver Canucks are set to celebrate the incoming Year of the Tiger with this warmup jersey designed by artist Trevor Lai. The jersey celebrates the Chinese community's history with the team. 

 

The designer of the Vancouver Canucks' special edition Lunar New Year jerseys says he hopes the bold redesign sends a message about inclusivity and anti-Asian racism.

 

Artist Trevor Lai, an animation director and founder of Up Studios, grew up in Vancouver. He had previously produced the animated series SuperBOOMi for the NHL, which is now the family ambassador for the league in China.

 

His redesigned jersey is set to be worn by the team during warmups when they celebrate the Lunar New Year, which is on Feb. 1 this year.

 

The jersey features a tiger jumping out of water in place of the Canucks' traditional C-shaped orca logo. The tiger itself is a reference to the incoming Year of the Tiger in Chinese culture, with the jersey also featuring Chinese characters on the shoulder patches.

 

Artist Trevor Lai is seen redesigning the Canucks' orca logo into a tiger. According to Lai, he is the first artistin the team's 51-year history to redesign the orca logo.

 

According to Lai, who is now based in Shanghai, he is the first artist in the team's 51-year history to officially re-imagine the team's central logo.

 

"I came up with the idea of a tiger jumping out of water because normally the orca is breaking through ice," he told CBC News. "I thought what we are trying to push as a message is change."

 

"Because obviously, in addition to celebrating Lunar New Year, we're really trying to bring awareness to all of the increased inclusivity and anti-Asian activities and messages that we want to change."

 

The Canucks say some of the proceeds from the Lunar New Year merchandise will go towards Elimin8Hate, a local community organization advocating for racial equity and inclusivity for Asian Canadians. 

 

The tiger jumping out of the sea in the redesigned logo is a metaphor for change, according to Lai.

 

Vancouver in particular has seen a huge uptick in anti-Asian hatecrimes over the past two years, with advocates saying the problem has been exacerbated by the COVID-19 pandemic.

 

"I think we need to unite together rather than hurt each other or take away from each other," Lai said. "I think that was part of the message and one of the reasons I was so passionate about working with the Canucks on this project."

 

"It's really about saying we are all Canucks. We are all fans, but we're also all a community together — the Chinese community, which has been very important, obviously, throughout the team's history."

Shoulder patches celebrate Chinatown

The shoulder patches on Lai's special jersey celebrate the heart of the Chinese community in Vancouver — Chinatown, near the Downtown Eastside neighbourhood.

 

They feature the neighbourhood's iconic Millennium Gate with the Chinese characters that spell out the Canucks' name, 加人队.

 

"Each of those characters has great meaning," Lai said. "加 (jia) is actually the same character as 'Canada' in Chinese, and that represents, for me, diversity."

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"In the middle one, the biggest gateway, I put the symbol for people (人) … and on the right-hand side, the final gateway, I put the character for team (队)."

 

The characters are surrounded by different backgrounds — the varied flora celebrate diversity, the evergreen pine trees represent durability, and the bamboo trees symbolize strength.

 

'Dream come true'

For Lai, who grew up playing street hockey in Vancouver, the opportunity to collaborate with the Canucks was adream come true.

 

His cartoon, Super BOOMi, has also been seen by NHL stars like Elias Pettersson and Alexander Ovechkin, and has been viewed millions of times in China.

 

"Anything that you can imagine, you can make it come true. And I'm trying to be living proof of that," he said.

 

 

"I'm so excited to see the players wearing this jersey. I'm really, really excited."

 

Lai says he hopes to work with the NHL and Canucks again in the future. 

 

The team is set to wear the jerseys sometime in January when they celebrate the Lunar New Year, although no date was announced on Wednesday.

 

 

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2021.11.26 Super BOOMi x Spores Collection is coming to you this holiday season

If you had the chance to invest in Disney, pre-IPO, would you?

https://www.superboomi.spores.app/

UP Studios and Tencent-backed biggest animation franchise, Super BOOMi is coming to Spores Network!

Super BOOMi is an action-adventure series featuring a wondrous virtual reality game universe, and has been a breakthrough success as the most popular award-winning animated show in Asia with coding, technology and friendship as its core themes.

From 6 seasons and counting with over 5 billion views, international fame, to a physical toy line, partnership and ambassadorship for Intercontinental Hotel Group and China National Hockey League, Super BOOMi is fulfilling its vision to “inspire multiple generations of families in China and around the world.”

BOOMi was also designed to be the first globally iconic character from China; much like Pikachu or Mickey Mouse have traveled the world as ambassadors for Japanese and American culture.

Spores Network is honored to present the first-ever, exclusive Super BOOMi NFT Collection. All the details are laid out below.

For more information about Super BOOMi, please visit https://www.superboomi.spores.app/

LOOT BOX

In video games, a loot box is a consumable virtual item which can be redeemed to receive a randomised selection of further virtual items, or loot.

Spores is leveraging the concept for the new product line. The NFTs in the loot box are randomly generated based on the rarity percentage of each item.

In doing so, the probability of earning high-value NFTs is accessible to all users at a fixed price.

Spores x Super BOOMi Collection will be our first project launching with the Loot Box concept.

THE DROP

The first drop of Spores x Super BOOMi Collection will feature the main characters within the BOOMi universe, consisting of fantastic adventures and roleplay.

There will be 10,000 mystery loot boxes with the chances to score 8 type of characters with different rarity variations:

Common (2124)

Mega Bug

Mega Bug is the glitch inside BOOMi’s virtual game world.

He wants to take over all the games and toys that BOOMi and his friends like to play with, and eventually Mega Bug wants to control the entire internet!

BOOMi has to “Beat the Bug or it’s GAME OVER”!

Rare (1800 each)

Super BOOMi

BOOMi is the first bear in the world who knows computer programming. As an inventor, he has created a virtual reality game universe where he and his friends can embark on fantastic adventures and roleplay as different characters.

Bibop Superhero

Bibop is BOOMi’s super intelligent puppy who is every kid’s dream pet!

Bibop can fly with his rocket paws, retrieve Star Rewards and grow super big to protect BOOMi and his friends. Bibop’s different powers come in handy to help BOOMi, Mia and Mac in their exciting adventures.

Mac Superhero

If you’re looking for fun, just keep an eye out for BOOMi’s silly zebra friend, Mac! When BOOMi and friends are in the virtual reality game world, Mac always brings lots of laughs along for the adventure.

Mia Superhero

BOOMi’s friend Mia is a smart and athletic cat who loves dancing and sports. She’s always willing to jump into action to help her friends on their exciting adventures.

Super Rare (488)

BOOMi Astronaut

Epic (138)

BOOMi Gold

Legendary (50)

BOOMi Rainbow

DROP DETAILS

Spores x Super BOOMi Collection will be available for Presale and Public Sale.

PRESALE

26/11

ONLY 2000 tickets to claim the loot boxes

$50/ticket

https://launchpad.spores.app/Super-BOOMi

GENERAL PUBLIC SALE

14/12

8000 boxes

$100/box

https://lootbox.spores.app/

How To Buy

Please visit: https://lootbox.spores.app/

 

 

 

 

 

 

 

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2021.10.28 Super BOOMi Breaks 5 Billion Views and Counting

Shanghai – Super BOOMi, one of the top-rated new cartoon series in China over the past 4 years, recently surpassed 5 billion views online. Produced by Up Studios and co-invested by Tencent, Super BOOMi has won several awards as it’s six seasons have been broadcast on all the major networks in China as well as in Canada and France.

With 156 11-minute episodes already produced to date, Up Studios has begun production on Season 7 and 8 of the hit series.

Super BOOMi is an action-adventure series featuring BOOMi bear and his best friends as they play and learn in an exciting virtual reality game universe. One of the most unique aspects of the cartoon is its combination of creative problem-solving and computer programming as its star BOOMi uses his coding skills to bring cool inventions to life in the VR game world.

Super BOOMi has aired on CCTV-14 kids channel and Hunan TV Golden Eagle Cartoon, and most notably, the cartoon also was broadcast on CCTV-1, which is the nation's largest channel, broadcast into every household in the country.

New achievements have been made in Super BOOMi’s licensing, with Up Studios partnering with leading toy manufacturer JUMPGO for the first transformable action figures and vehicles based on Super BOOMi. The toys have been launched throughout offline retail partners and supermarkets across Greater China, and also are released on Super BOOMi’s own online shop. In addition, Up Studios has signed a licensing deal with medical-device company KENPAX for BOOMi-branded Surgi-Plus masks. Up Studios' in-house design team created a new assortment of graphic designs with vibrant colors to attract children from ages 4 to 12 years old.

Super BOOMi’s success has expanded internationally as well. The cartoon debuted on Treehouse TV in Canada in spring 2019 and topped ratings on the network among boys and girls ages 2-5 in its debut. Super BOOMi was picked up by Mediacorp Channel 5 and Canal+ in 2020, and Season 1-2’s international distributor Nelvana has also sold the show to Thailand, Singapore and the Middle East. BOOMi is also the first character to become the family ambassador for the National Hockey League in Greater China.

With its growing popularity and new seasons in production, BOOMi's adventures will be entertaining audiences around the world for years to come.

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2021.09.02 KENPAX and Up Studios Sign Licensing Agreement for BOOMi-branded SurgiPlus Surgical Masks

Shanghai – Up Studios has signed a licensing deal with leading medical-device company KENPAX for BOOMi-branded Surgi-Plus surgical masks based on the hit animated series, Super BOOMi.

The Super BOOMi masks are launching this month across Greater China, in more than 2500 of the largest pharmacies in the country as well as in online drug stores.

Asia was among the first regions to implement widespread use of masks to curb the spread of the pandemic over the last year, and many schools required students and staff to wear masks during class.

KENPAX, a trusted brand in the medical industry for 30 years, saw this collaboration with Up Studios as a great opportunity to address this market need for kids, and licensed Super BOOMi for its first foray into consumer products.

Up Studios' in-house design team created a new assortment of graphic designs with vibrant colors to attract children from ages 4 to 12 years old.

The Super BOOMi face masks feature adjustable ear straps for comfort, and a flexible wire nose band to better contour to the face. There are two specifications of masks which are bagged (7 pieces) and boxed (30 pieces). Both specifications are individually packaged for each piece of mask, so it’s sanitary and easy to carry.

Both Up Studios and KENPAX hope that the Super BOOMi masks will be the first in a series of collaborations for the family market.

About Super BOOMi

Super BOOMi is one of the top-rated new cartoon series in China. Produced by Up Studios and co-invested by Tencent, Super BOOMi has amassed nearly 5 billion views online and won several awards. With 156 11-minute episodes already produced to date, Up Studios has begun production on Seasons 7 and 8 of the series.

Super BOOMi’s success has expanded internationally as well. The cartoon debuted on Treehouse TV in Canada in spring 2019 and topped ratings on the network among boys and girls ages 2-5 in its debut. Super BOOMi was picked up by Mediacorp Channel 5 and Canal+ in 2020, and Season 1-2’s international distributor Nelvana has also sold the show to Thailand, Singapore and the Middle East.

Super BOOMi’s licensing success is exceptional, with Up Studios partnering with the Intercontinental Hotel Group to create BOOMi themed family rooms in over 100 Holiday Inn hotels and resorts. In addition, BOOMi is the first ever Family Ambassador for the National Hockey League in China, where ice hockey is gaining popularity ahead of the 2022 Beijing Winter Olympics. BOOMi brought millions of new fans to the sport with the Super BOOMi Hockey Hero, the first ever CG-animated hockey series co-developed by Up Studios and the NHL. The show has amassed nearly 50 million views in China and is now available on the NHL’s YouTube channel for international audiences.

 

About KENPAX

KENPAX supplies high-quality disposable medical products to clients around the world for over 30 years. Their network of facilities offer OEM/ODM services enabling them to be the partner of choice when it comes to developing healthcare safety solutions. KENPAX offers a vertically integrated network of capabilities starting from raw material production, finished good converting and packaging, ending with sterilization. KENPAX products are now sold in more than 50 countries worldwide, providing safe solutions for patients and physicians.

At the height of the epidemic, KENPAX played a key role in providing medical and personal protective equipment to governments and medical companies around the world to combat COVID-19 and continues to do so today.

 

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2021.08.30 How to color BOOMi and Bibop step by step

Learn how to colour BOOMi and Bibop in this quick and fun tutorial.

 

You can download the coloring template from here.

 

When you're finished, if you share your BOOMi and Bibop drawing to Twitter or Instagram, remember to @upstudiosworld and we will share your art with all of BOOMi's fans!

 

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2021.06.09 The Luxury Conversation Interview with Trevor Lai

Trevor Lai was interviewed by The Luxury Conversation, sharing his experience as an illustrator and director as well as the development of Up Studios and current projects.

Check out the in-depth interview on The Luxury Conversation Website:

https://luxuryconversation.com/up-studios/

The whole interview is as following:

 

Conversation with: 

Trevor Lai of Up Studios

 

 

Name: Trevor Lai
Hometown: Vancouver, BC
Now living in: Shanghai

Tell us about BOOMi and Up Studios

I founded Up Studios to be an original family entertainment company that creates stories, characters and animated films. Because of my 20 years of experience of being a children’s book author and illustrator, and my lifelong love of animation, some people have said we have the potential to become the Disney of China. Obviously, this sounds like a grand vision, but we have a very defined plan to achieve the goal; in essence, our stories and characters are created here, but are beloved around the world.

My first TV series Super BOOMi has already amassed over 4.5 billion views in China on Tencent Video, topped ratings on CCTV, and been sold to major broadcasters from France (Canal+) to Canada, so we have taken a big first step already. We have an exciting journey ahead, as I’m currently directing Super BOOMi season 7 and 8, along with our new animated series Piggy, and I’m developing my first feature film franchise. Tencent is a major partner of ours and we are also working on licensing deals for toys, fashion, books and other categories.

What inspired you to start doing this? 
I’ve always loved creating art and writing stories, so combining these passions and founding Up Studios was a natural way for me to bring these dreams to life.

 

Who do you create your work for?
First and foremost, I create to inspire kids, as they are literally our world’s future. At the same time, I know our TV series and accomplishments also motivate young artists and creators to keep working on their craft, and our own Up Studios team consists of many such young talents. Finally, I believe that no matter our age, there is a child inside all of us still, so I create my stories with the hopes that parents will enjoy them just as much as their children, although they may appreciate them from a different perspective like they do when watching Pixar films.

 

What are some of the projects you are most proud of? 
Although I never went to animation school, I really studied the craft on my own, and therefore am proud that I’ve been able to write, direct and produce over 150 episodes of a top-rated TV show in the past three years (SUPER BOOMi). Having a major platform like Tencent Video believe in my work and invest in both SUPER BOOMi as well as my upcoming PIGGY series launching this summer is a partnership we are proud of as well. In a few short years, we have already designed kids’ rooms in over 100 hotels and resorts across the country, and have also won an award at the China Licensing Expo for best new IP. As a lifelong hockey fan, I’m also very excited that BOOMi was selected as the official family ambassador for the National Hockey League in China, and our Super BOOMi Hockey Hero series has already introduced millions of kids here to the sport I love.

 

How has Chinese culture shaped your work? 
Chinese culture and family values have been a core part of my upbringing, thanks to my parents and family. I have made a conscious effort to infuse my stories with these positive values, including the importance of family and compassion for others, and also founded Up Studios in China because I believe that by creating inspiring works here that are loved around the world, we can actually unite audiences who may not realize that we share more in common than we have differences.

 

What is your dream for your brand?
I hope that the characters I’ve created like BOOMi and Piggy will become friends to children across the globe, much like the characters I loved growing up. Up Studios’ continued success will hopefully make our brand a beacon of high quality, creative excellence in storytelling that will inspire audiences for generations to come.

 

What should we be looking forward to seeing from you next?
I’m currently creating two exciting new seasons of Super BOOMi’s cartoon series, and we have a major toy line I’m very excited about launching this summer. With the 2022 Winter Olympics coming next year, it would also be really cool to see BOOMi playing hockey there, and I’m excited about our new line of hockey merchandise for kids.

I have started development of my first feature film franchise as well with a UK studio, and that will be an exciting project to announce later this year.

As a collector of many things from art to timepieces, I also hope to work with more local and international brands in industries like fashion and technology for cool collaborations with our characters and animation, and linking up with musicians and artists I admire to create more original projects.

Discover Up Studios: 

@UpStudiosWorld on YouTube, Facebook, Instagram and Twitter

About The Luxury Conversation

The Luxury Conversation is a platform dedicated to amplifying the work of emerging creative talent in China, connecting local artists and niche brands to a global network of luxury professionals. Through in-depth interviews and stories, The Luxury Conversation uncovers unique and exquisite work, while fostering collaborative relationships between local creators and global luxury brands.

The Luxury Conversation is wholly owned by Gusto Luxe, an integrated creative agency, part of independent holding group, Gusto Collective, whose mission is to bring together the best in branding and tech agencies from Asia.

 

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