Powerplay Sports & Entertainment (PPSE), the leading sports agency in Asia renowned for organizing premier hockey tournaments is excited to announce an extensive design and licensing deal with Up Studios CEO and Creative Director, Trevor Lai. 

The collaboration combines the worlds of sports and collectibles by having the award-winning designer create exclusive merchandise and apparel for the largest ice hockey tournaments across Asia. Lai has designed best-selling jerseys for the Vancouver Canucks’ Lunar New Year campaigns which have consistently sold out and fetched thousands of dollars at auction. His most recent Year of the Dragon campaign with the Canucks included a wide range of products featuring his designs, from New Era caps to hockey sticks.

In addition, PPSE has also licensed Up Studios’ hit character Super BOOMi, whose TV series has over 6 billion views and has been featured in content produced with the National Hockey League. Trevor will design jerseys and collectibles featuring BOOMi for players in PPSE’s popular youth tournaments.

The first range of products is slated to debut at the upcoming ice hockey tournament in July, in Thailand with unique designs tailor-made for subsequent events in Asia which include Chinese Mainland, Taiwan, Philippines, Malaysia, Hong Kong, South Korea and Cambodia.

About PPSE

Powerplay Sports & Entertainment is the premiere agency in Asia for organizing and managing hockey and sports events. With a management team of over 20 years of experience and more than 10 tournaments per year on average, PPSE continues to strengthen its position as a key player in the international sports industry. To further enhance their core business, PPSE has added a sports memorabilia portfolio with authentic autographed hockey jerseys as well as a scholar athlete consultant service, to help players attend hockey academies in North America.

About Super BOOMi

Super BOOMi is an action-adventure series featuring BOOMi bear and his bestfriends as they play and learn in a virtual reality game universe. Super BOOMi has topped national ratings over 100 times and the series has surpassed 6 billion views worldwide while continuing to grow in popularity. The hit series been sold internationally to broadcasters in multiple languages and major markets, including: Canada (on Treehouse TV), France (Canal+), and has licensed products and partnerships which include more than 100 hotels and resorts across Asia. 

Trevor Lai, the founder of Up Studios and creator of Super BOOMi, partnered with the Vancouver Canucks again to create the Year of the Dragon jersey and community campaign.

Trevor has designed the Lunar New Year jerseys for the NHL Canucks for three consecutive years. The 2024 theme is the Year of the Dragon, which represents good luck, health and strength. The collection is already off to a record-setting start, with special edition jerseys selling out instantly, and merchandise including hoodies, t-shirts, pucks, scarfs, caps and more topping the retail sales charts for the team.

The jersey's logo design features a bold dragon wrapped around the iconic Skate logo. Trevor skillfully blends traditional Chinese culture with a modern style that appeals to international audiences as well.

Drawing from the Chinese idiom "Adding the Finishing Touch," Trevor painted the dragon’s eyes blue and green to represent the colours of the Vancouver Canucks jerseys.

Furthermore, a unique shoulder patch infuses the Canucks' orca crest with Lunar New Year enhancements. This design tells the story of the orca gracefully ascending from sea to sky, embodying both the team's aspirational journey and reflecting BC’s beautiful natural landscape.

By creating the Lunar New Year special edition jerseys for the Vancouver Canucks, Trevor Lai's primary goal is to celebrate the Asian community while introducing more people to hockey and encourage participation in the sport. The jerseys’ groundbreaking designs have helped set sales records while inspiring fans of all backgrounds to learn more about the cultural significance of the holiday.

About Super BOOMi:

Super BOOMi is the first CG-animated series to feature ice hockey prominently throughout its eight seasons, and the character also starred in a special series produced with the NHL, Super BOOMi Hockey Hero. Produced by Up Studios and co-invested by Tencent, Super BOOMi has amassed over 6 billion views online and won several awards. With 208 x 11-minute episodes already produced to date, the show is now in its eighth season and airing in more than 10 countries, including: Canada (Treehouse TV), France (Canal+), Australia (Stan), and Singapore (Mediacorp).

About Vancouver Canucks:

The Vancouver Canucks are a professional ice hockey team based in Vancouver. The Canucks compete in the National Hockey League (NHL) as a member of the Pacific Division of the Western Conference, and play their home games at Rogers Arena.

Combining an outdoor ice rink and water amusement park, the Super BOOMi-themed ice carnival opens on June 18th.

June 16, 2023

“The Dream Sea”, a tourist destination in Shandong Province, China, is about to gain an exciting new attraction with the grand opening of the first ever Super BOOMi ice rink and carnival. BOOMi is the star of one of the country’s most successful animated TV series, with over 6 billion views and number one ratings both within the country and internationally.

With summer temperatures reaching over 30-degrees Celsius, visitors can cool down at the ice rink thanks to the cutting-edge technology used by Ice World China. The patented system enables the rapid production of real ice covering 600 square meters, on which 150 people can glide freely at the same time.

BOOMi is featured prominently throughout the rink, from the entrance gateway to the gift shop, where families can buy official BOOMi toys, T-shirts, hats, and more. Super BOOMi is the first CG-animated series to feature ice hockey prominently throughout its eight seasons, and the character also starred in a special series produced with the NHL, Super BOOMi Hockey Hero.

In addition to ice hockey and skating, tourists can also enjoy paddle boarding, glass boat rides, and camping, as well as a wide range of carnival games. Super BOOMi’s ice rink and carnival is expected to stay open through to the October holiday, ensuring that families have plenty of time to visit during the peak travel season.

Super BOOMi is one of the top-rated new cartoon series in China over the past 6 years. Produced by Up Studios and co-invested by Tencent, Super BOOMi has amassed over 6 billion views online and won several awards. With 208 x 11-minute episodes already produced to date, the show is now in its eighth season and airing in more than 10 countries, including: Canada (Treehouse TV), France (Canal+), Australia (Stan), and Singapore (Mediacorp).

Popular bakery Luneurs has launched a major campaign starring Super BOOMi that includes kids meals, ice cream, toys and gift boxes sold across their 20-plus locations.

Shanghai, May 23^rd, 2023

Tencent-backed animation IP Super BOOMi is cooking up something fresh with their licensing deal with the bakery brand, Luneurs. The popular chain has opened more than 20 stores in major cities like Shanghai, Chengdu and Shenzhen, with customers lining up for its wildly popular ice cream.

Luneurs features Super BOOMi across its shops with point of sales materials and large multimedia displays that show the wide variety of BOOMi products they’ve created with the creative company behind the show, Up Studios.

One of the most popular items from their collaboration is the BOOMi Kid’s Meal, which comes with a new Super BOOMi activity book each month that kids can collect.

Now, for International Children’s Day, Luneurs is launching a brand new BOOMi biscuit gift box, with hand-made chocolate cookies which are also gluten-free. The gift box, designed by Up Studios, comes in a deluxe metallic packaging that is perfect for gifting.  

All of the brand collaboration materials were created with Trevor Lai, the series creator and director of Super BOOMi, and Luneurs believes the creative and delicious products will attract younger audiences and fans of the BOOMi franchise.

Super BOOMi is one of the top-rated new cartoon series in China. Produced by Up Studios and co-invested by Tencent, Super BOOMi has amassed over 6 billion views online and won several awards. With 208 x 11-minute episodes already produced to date, the show is now airing in more than 10 countries, including: Canada (Treehouse TV), France (Canal+), Australia (Stan) and Singapore (Mediacorp).

Up Studios and Luneurs plan to expand the promotion with new toys, food products and gift items over the course of the year.

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Up Studios, an original IP studio based in China, has signed a major publishing deal with Singapore-based publisher Marshall Cavendish to launch two book series based on the Super BOOMi and Piggy animated shows this year.

Led by award-winning creator, Trevor Lai, each series will have a different format and focus. The Super BOOMi titles are educational in nature, teaching kids "How to Draw", "How to Code" and more. Meanwhile, Lai, who is the head writer of the animated series Piggy in both English and Chinese, plans to adapt stories from the show into picturebooks.

The 8-book deal adds to Up Studios' expansion outside of China into the rest of Asia, as the studio recently signed a deal with Mediacorp to launch 3 shows across their platforms: Seasons 3 to 6 of Super BOOMi, Piggy (11-minute episodes) and the Piggy and Friends animated shorts series.

Mediacorp plans to organize promotional events across Singapore for BOOMi and Piggy to interact with fans throughout the year to promote the shows.

Produced by Up Studios and released in partnership with Tencent, Super BOOMi is one of the top-rated cartoon series in Asia over the past 5 years, amassing over 6 billion views online and winning several awards. In addition, Super BOOMi has been sold internationally to broadcasters in Canada (on Treehouse TV) and in France (on Canal+), and has licensed products and partnerships which include more than 100 hotels and resorts. BOOMi is also the first character to become the family ambassador for the National Hockey League in Greater China.

Created by author-illustrator and animation director, Trevor Lai, Piggy is a new 3D-animated series starring Piggy as he combines compassion and knowledge to help his friends and neighbors use his magical Story Museum to solve their everyday challenges. Debuting on leading VOD platform, Tencent Video, Piggy has already soared to over 300 million views. Recently, Piggy won the Most Promising Animation Award at the 7th Annual Beijing Audiovisual Program Innovation Awards.

About Marshall Cavendish

Marshall Cavendish is a leading general interest trade publisher in Asia, with a history spanning more than five decades. To ensure high-quality books, their team of in-house editors and designers work with dynamic authors, to publish books written by, or about, renowned political and business figures, thought leaders and leading literary writers. Marshall Cavendish is dedicated to the spread of knowledge and hope that their expertly curated books will offer readers an enriching and memorable experience.

December 10, 2022 - As an accomplished artist and director, Trevor Lai was invited by Shanghai Qibao Dwight High School to deliver a presentation to G10 students and Art students in all grades this week. This was the second time that Trevor had visited the school to inspire students with his newest works, which include the Super BOOMi and Piggy animated series as well as his logo design for the Vancouver Canucks this year. Many of the students were excited to see him again!

Trevor Lai is an award-winning author, illustrator, and entrepreneur who has published more than 30 books for readers of all ages. He is also the founder and CEO of UP Studios, which is dedicated to creating, developing, and producing content and merchandise based on original properties for kids and families. 

At the beginning of the presentation, Grade 12 student Leviosa Chang, who first met Trevor during a visit to her elementary school 10 years ago, made a special introduction. Then, Trevor showed the special animation creation process at Up Studios, where TV series like Super BOOMi and Piggy have amassed over 5.5 billion views around the world.

Following the theme of how to combine creativity and culture, Trevor also shared his bestselling design of the Lunar New Year Jersey for the Vancouver Canucks. He demonstrated that anything is possible if you have the power of imagination, creativity and persistence. Students were encouraged to persist in pursuing dreams and develop their problem-solving ability and tenacity.

After the presentation, students rushed to meet Trevor, ask questions during a lengthy Q & A session, and get autographs.

Shanghai Qibao Dwight High School is committed to creating a learning environment that fits the changing landscape of education and serves as a laboratory for the cultivation of internationally-minded students who will be innovators in society.

Trevor Lai has successfully presented more than 1,000 talks and workshops to students of all ages at schools around the world, and plans to continue touring schools in 2023 in between writing, directing and producing his TV series.

To book an author visit from award-winning creator Trevor Lai, contact us: info@upstudios.cn.

Shanghai – Mediacorp has signed a major partnership deal with Up Studios, acquiring multiple seasons of the animation studio's Super BOOMi and Piggy series, while planning a major promotional campaign starting February 1, 2023.

Both Super BOOMi and Piggy will air in English and Chinese on Channel 5, Channel 8 and meWATCH, and Up Studios has also produced 50 Super BOOMi short-form videos that will complement the series on Mediacorp's YouTube channels. Prior to the new broadcasting deal, Super BOOMi seasons 1 and 2 English version had already enjoyed success on Channel 5 since being picked up in 2020. In addition to the main Piggy series, Up Studios also created a popular miniseries for audiences called Piggy & Friends that will be broadcast across Mediacorp's channels.

As part of their comprehensive marketing programs for both IPs, Mediacorp plans to organize promotional events and “mall shows” where BOOMi and Piggy will appear to interact with fans throughout the year.

Produced by Up Studios and released in partnership with Tencent, Super BOOMi is one of the top-rated cartoon series in Asia over the past 5 years, amassing over 5.5 billion views online and winning several awards. Super BOOMi has also been sold internationally to broadcasters in Canada (on Treehouse TV) and in France (on Canal+), and has licensed products and partnerships which include more than 100 hotels and resorts. BOOMi is also the first character to become the family ambassador for the National Hockey League in Greater China.

Created by award-winning author-illustrator and animation director, Trevor Lai, Piggy is a new 3D-animated series starring Piggy as he combines compassion and knowledge to help his friends and neighbors search for answers to their everyday challenges. Debuting on leading VOD platform, Tencent Video, Piggy has already soared to over 200 million views this year. Recently, Piggy won the Most Promising Animation Award at the 7th Annual Beijing Audiovisual Program Innovation Awards.

About Mediacorp

Mediacorp is Singapore’s largest content creator and national media network, operating a suite of TV channels, radio stations and multiple digital platforms. From introducing broadcast radio in 1936 and pioneering television in 1963 to launching digital-first news and original local entertainment delivered over-the-top, we’ve played an essential role in telling uniquely Singaporean stories and weaving the fabric of Singapore’s culture.

Piggy, a 3D-animated series co-produced by Up Studios and Tencent, won the Most Promising Animation Award at the 7th Annual Beijing Audiovisual Program Innovation Awards.

The competition collected entries beginning in August and the award ceremony took place on November 18 in Beijing. With a focus on encouraging new original shows, the selection event featured a wide range of films, TV shows, animated series and documentaries.

Produced by Up Studios and released in partnership with Tencent, Piggy is a 3D-animated series starring Piggy as he combines compassion and knowledge to help his friends and neighbors search for answers to their everyday challenges. Using the power to embark on magical journeys in his Story Museum, Piggy has quickly become a standout in the animation market in China, where the character's use of emotional intelligence and empathy in particular have been applauded by parents. Debuting on leading VOD platform, Tencent Video, Piggy has already soared to over 200 million views this year. In addition to the main series, Up Studios also created a popular miniseries for audiences on digital platforms, called Piggy & Friends.

Created by award-winning author-illustrator and animation director, Trevor Lai, Piggy is the second animated series from Up Studios, following the success of BOOMi. Super BOOMi is currently one of the top-rated cartoons broadcast across the country, amassing over 5.5 billion views. Super BOOMi has also been sold internationally to broadcasters in Canada (on Treehouse TV) and in France (on Canal+), and has licensed products and partnerships which include more than 100 hotels and resorts across China. BOOMi is also the first character to become the family ambassador for the National Hockey League in Greater China.

Tencent and Up Studios also plan to market both the Piggy and Piggy & Friends series to international broadcast and distribution partners in 2023.

Up Studios, one of the rising star companies in Asia’s animation industry, has signed a licensing deal with certified B Corp brand Gurung Tea to launch a series of Super BOOMi Adventure in the Himalayas tea collection.

Super BOOMi has become the next hit IP after Snoopy and Miffy to be licensed by Gurung Tea to release products for kids and families. Debuting at the IKEA Halloween market this week in Shanghai, the first wave of products are custom-packaged gift boxes of Brave Adventure Tea and Happy Harvest Tea that will officially go on sale in December throughout Gurung's online platforms and retail partners.

Up Studios’ in-house design team worked closely with the brand to design and produce artwork for Super BOOMi's herbal tea, which will appeal to kids and families. Product packaging also includes BOOMi's main friends in the show, Mia, Mac and Bibop.

Super BOOMi is one of the top-rated new cartoon series in China over the past 5 years. Produced by Up Studios and co-invested by Tencent, Super BOOMi has amassed over 5.5 billion views online and won several awards. With 208 x 11-minute episodes already produced to date, the show is now airing in more than 10 countries, including: Canada (Treehouse TV), France (Canal+), Australia (Stan) and Singapore (Mediacorp).

Recognize as one of the finest herbal teas from the Himalayas, Gurung Tea was awarded the B Corp certificate, confirming the brand with the highest standard of social and environmental performance, accountability, and transparency. Gurung Tea allows mothers to send their children to school and become providers within their family. Each package of Gurung tea represents a community of over 14,000 improved lives.

Up Studios and Gurung Tea plan to offer the Super BOOMi herbal tea series to overseas markets and international distributors in early 2023, coinciding with the launch of the animated series' Season 7.

Popular bakery Luneurs will launch BOOMi meals and products for 12 months starting in September 2022.

Up Studios has signed a licensing agreement with bakery chain Luneurs to launch branded meal sets, books and products based on the company’s CG-animated kids series, Super BOOMi. The monthly promotions will have different themes, with the “Back to School” BOOMi theme launching in Shanghai locations at the end of the August.

Luneurs, a popular French bakery and ice cream chain in Shanghai, is distinguished by its freshly baked bread and pastries, and wildly popular ice cream flavours.

Super BOOMi is one of the top-rated new cartoon series in China over the past 5 years. Produced by Up Studios and co-invested by Tencent, Super BOOMi has amassed over 5.3 billion views online and won several awards. With 156 x 11-minute episodes already produced to date, the show is now in its eighth season and airing in more than 10 countries, including: Canada (Treehouse TV), France (Canal+), Australia (Stan) and Singapore (Mediacorp).

Luneurs will feature Super BOOMi across its shops in Shanghai and other cities with point of sales materials and large multimedia displays. In addition to BOOMi ice cream, handmade biscuit, fresh fruit cups and other delicious desserts, award-winning author Trevor Lai, Super BOOMi’s creator, and his team have created special sticker storybooks that kids can collect over the year.

Up Studios and Luneurs plan to expand the promotion every month with new meals, toys and events through to 2023.