2021.06.09 The Luxury Conversation Interview with Trevor Lai

Trevor Lai was interviewed by The Luxury Conversation, sharing his experience as an illustrator and director as well as the development of Up Studios and current projects.

Check out the in-depth interview on The Luxury Conversation Website:

https://luxuryconversation.com/up-studios/

The whole interview is as following:

 

Conversation with: 

Trevor Lai of Up Studios

 

 

Name: Trevor Lai
Hometown: Vancouver, BC
Now living in: Shanghai

Tell us about BOOMi and Up Studios

I founded Up Studios to be an original family entertainment company that creates stories, characters and animated films. Because of my 20 years of experience of being a children’s book author and illustrator, and my lifelong love of animation, some people have said we have the potential to become the Disney of China. Obviously, this sounds like a grand vision, but we have a very defined plan to achieve the goal; in essence, our stories and characters are created here, but are beloved around the world.

My first TV series Super BOOMi has already amassed over 4.5 billion views in China on Tencent Video, topped ratings on CCTV, and been sold to major broadcasters from France (Canal+) to Canada, so we have taken a big first step already. We have an exciting journey ahead, as I’m currently directing Super BOOMi season 7 and 8, along with our new animated series Piggy, and I’m developing my first feature film franchise. Tencent is a major partner of ours and we are also working on licensing deals for toys, fashion, books and other categories.

What inspired you to start doing this? 
I’ve always loved creating art and writing stories, so combining these passions and founding Up Studios was a natural way for me to bring these dreams to life.

 

Who do you create your work for?
First and foremost, I create to inspire kids, as they are literally our world’s future. At the same time, I know our TV series and accomplishments also motivate young artists and creators to keep working on their craft, and our own Up Studios team consists of many such young talents. Finally, I believe that no matter our age, there is a child inside all of us still, so I create my stories with the hopes that parents will enjoy them just as much as their children, although they may appreciate them from a different perspective like they do when watching Pixar films.

 

What are some of the projects you are most proud of? 
Although I never went to animation school, I really studied the craft on my own, and therefore am proud that I’ve been able to write, direct and produce over 150 episodes of a top-rated TV show in the past three years (SUPER BOOMi). Having a major platform like Tencent Video believe in my work and invest in both SUPER BOOMi as well as my upcoming PIGGY series launching this summer is a partnership we are proud of as well. In a few short years, we have already designed kids’ rooms in over 100 hotels and resorts across the country, and have also won an award at the China Licensing Expo for best new IP. As a lifelong hockey fan, I’m also very excited that BOOMi was selected as the official family ambassador for the National Hockey League in China, and our Super BOOMi Hockey Hero series has already introduced millions of kids here to the sport I love.

 

How has Chinese culture shaped your work? 
Chinese culture and family values have been a core part of my upbringing, thanks to my parents and family. I have made a conscious effort to infuse my stories with these positive values, including the importance of family and compassion for others, and also founded Up Studios in China because I believe that by creating inspiring works here that are loved around the world, we can actually unite audiences who may not realize that we share more in common than we have differences.

 

What is your dream for your brand?
I hope that the characters I’ve created like BOOMi and Piggy will become friends to children across the globe, much like the characters I loved growing up. Up Studios’ continued success will hopefully make our brand a beacon of high quality, creative excellence in storytelling that will inspire audiences for generations to come.

 

What should we be looking forward to seeing from you next?
I’m currently creating two exciting new seasons of Super BOOMi’s cartoon series, and we have a major toy line I’m very excited about launching this summer. With the 2022 Winter Olympics coming next year, it would also be really cool to see BOOMi playing hockey there, and I’m excited about our new line of hockey merchandise for kids.

I have started development of my first feature film franchise as well with a UK studio, and that will be an exciting project to announce later this year.

As a collector of many things from art to timepieces, I also hope to work with more local and international brands in industries like fashion and technology for cool collaborations with our characters and animation, and linking up with musicians and artists I admire to create more original projects.

Discover Up Studios: 

@UpStudiosWorld on YouTube, Facebook, Instagram and Twitter

About The Luxury Conversation

The Luxury Conversation is a platform dedicated to amplifying the work of emerging creative talent in China, connecting local artists and niche brands to a global network of luxury professionals. Through in-depth interviews and stories, The Luxury Conversation uncovers unique and exquisite work, while fostering collaborative relationships between local creators and global luxury brands.

The Luxury Conversation is wholly owned by Gusto Luxe, an integrated creative agency, part of independent holding group, Gusto Collective, whose mission is to bring together the best in branding and tech agencies from Asia.

 

READ MORE

2020.12.30 Super BOOMi is now airing on Canal+ in France

Shanghai – Super BOOMi, one of the most popular cartoons in Asia, is now broadcasting on leading French premium channel Canal+. The show airs during a primetime slot when kids and families in France can tune in to Seasons 1 and 2 every day at 6:30pm.

With over 4.3 billion views worldwide, Super BOOMi is an action-adventure series featuring BOOMi bear and his best friends as they play and learn in a wondrous virtual reality game world. One of the most unique aspects of the cartoon is its combination of creative problem-solving and computer programming, as its star Super BOOMi uses his coding skills to bring cool inventions to life in the VR game world. The award-winning show has won over parents by inspiring kids to be creative and active, while sparking their interest in technology.


After becoming a breakout success in China on the country's largest video platform Tencent Video and across national television broadcasters including CCTV, Super BOOMi expanded distribution internationally, beginning with its broadcast on Treehouse TV, the top children's channel in Canada. The show then added broadcasters in Singapore, Thailand and the Middle East, before Canal+ acquired the cartoon for France.

Created by award-winning author and illustrator Trevor Lai, Super BOOMi is produced by leading animation company Up Studios and its platform partner Tencent Video. Licensing deals with international brands like Holiday Inn and the National Hockey League have further bolstered BOOMi's profile. With its growing popularity, the cartoon has already been greenlit for Seasons 7 and 8, ensuring that BOOMi's adventures will be entertaining audiences around the world for years to come.

About Super BOOMi

Super BOOMi is one of the top-rated new cartoon series in China over the past 3 years. Produced by Up Studios and co-invested by Tencent, Super BOOMi is an award-winning CG-animated series with more than 150 episodes produced to date. Since the show was launched in 2017, it has amassed over 4.3 billion online views and continues to grow every day. Recently, Super BOOMi Season 5 has already topped online views and TV ratings in its first month of release on the leading SVOD and national TV networks in China. BOOMi is also the first character to become the family ambassador for the National Hockey League in Greater China.

About CANAL+

CANAL+ Group is the leading provider of pay-TV services and the top multi-channel platform and distributor with 20.4 million total subscribers in France. Canal+ is also the exclusive partner of the brand new Disney+ streaming service in France.

Click the link to watch Super BOOMi animation series:


 

READ MORE

2020.10.19 Super BOOMi Kids Sanitizer Products Launch in China

Shanghai – Up Studios, one of the rising star companies in Asia’s animation industry, has signed a licensing deal with personal hygiene and disinfectant product brand Swashes to release Super BOOMi hand sanitizer, hand wash foam and wet wipes.

Debuting at the China Licensing Expo this week in Shanghai, the first wave of products will go on sale October 23 in Swashes’ online Tmall stores across Asia, as well as on Super BOOMi’s own online shop. Then, 10 additional SKUs will be released in early November throughout offline retail partners and supermarkets across Greater China. Super BOOMi has become the next hit IP after Kung-fu Panda and Angry Birds to be licensed by Swashes to release products for kids and families.

The ongoing pandemic has reminded everyone how important it is to maintain personal hygiene with healthy habits such as frequent hand sanitization. With some countries in Asia re-opening schools, Super BOOMi Swashes products are perfectly poised as a kids-friendly product line. The Super BOOMi line of products have been specifically formulated by Swashes to be safe for children and mild in nature. In addition, the Super BOOMi sanitizer series includes a fun to carry figurine container and different fruit flavor scents to encourage kids to use them at school. Product packaging also includes BOOMi's main friends in the show, Mia and Mac.

Swashes and Up Studios plan to offer the Super BOOMi sanitizer series to overseas markets to international distributors in early 2021.


About Super BOOMi

Super BOOMi is the top-rated new cartoon series in China over the past 2 years, and its popularity attracted Swashes to license the characters from the hit show after the brand had previously used Hollywood IP. Produced by Up Studios and co-invested by Tencent, Super BOOMi is an award-winning CG-animated series with over 150 episodes produced to date. Since the show was launched in 2017, it has amassed 4 billion online views and continues to grow every day. Super BOOMi Season 5 has already topped online views and TV ratings in its first month of release on the leading SVOD and national TV networks in China. The huge fan base Super BOOMi has built in a few years will greatly boost the visibility of Swashes’ brand among kids and families. 

Super BOOMi’s success has expanded internationally as well. The cartoon debuted on Treehouse TV in Canada in spring 2019 and topped ratings on the network among boys ages 2-5 in May and among girls ages 2-5 in June. Super BOOMi Season 1-2’s international distributor Nelvana has also sold the show to Thailand, Singapore and the Middle East, and is in active negotiations with other territories for distribution. Up Studios will make the English version of Seasons 3 and 4 available internationally in fall 2020.

Super BOOMi’s licensing success is exceptional, with Up Studios partnering with the Intercontinental Hotel Group to create BOOMi themed family rooms in over 100 Holiday Inn hotels and resorts. In addition, BOOMi is the first ever Family Ambassador for the National Hockey League in China, where ice hockey is gaining popularity ahead of the 2022 Beijing Winter Olympics. BOOMi brought millions of new fans to the sport with the Super BOOMi Hockey Hero, the first ever CG-animated hockey series co-developed by Up Studios and the NHL. The show has amassed nearly 16 million views in China and is now available on the NHL’s YouTube Channel for international audiences.

 

About Swashes

As an international company that entered the Chinese market early, Swashes has established itself as a market leading brand of disinfectants over the past three decades, especially in hospitals and clinics across the country. Building on its customer base of medical practitioners, Swashes expanded for promoting its daily cleansing and disinfecting products for personal hygiene through online platforms to reach consumers directly in 2015.

 

READ MORE

2020.08.19 Super BOOMi Surpasses 4 Billion Views on Tencent Video

Shanghai – Super BOOMi, a CG-animated series co-produced by Up Studios and Tencent Video, has amassed over 4 billion views online as it celebrates the third anniversary of its show's launch. Super BOOMi is the first cartoon in China that features coding and virtual reality prominently. Since its debut on major TV broadcasters for kids such as CCTV and Hunan TV, the series has been the number one rated cartoon in the country over 30 times, making it one of the most consistently top-rated shows on multiple channels in recent years.

The highly anticipated Season 5 of Super BOOMi debuted on Tencent Video last week and the first episode took the top spot for views with over 12 million on the first day alone, and cumulatively, the Super BOOMi series continues to dominate the SVOD platform, racking up an additional 30 million views over the past several days.

To coincide with the new season, Up Studios also signed a major toy licensing deal with Star Diamond, one of the leading toy manufacturers in China, to develop and produce interactive toys. The first series of Super BOOMi transformable action figure toys will be released in October.

Super BOOMi’s success has expanded internationally as well. After launching the show on Treehouse TV in Canada in May 2019, Season 1’s international distributor Nelvana has sold the show to Thailand, Singapore (Mediacorp Channel 5) and the Middle East, and is close to completing deals for France and the US. Up Studios will make international versions of Seasons 3 and 4 available for distribution in Fall 2020, and is already in full production on Season 6.

Among the first slate of shows co-invested by media giant Tencent, Super BOOMi has risen to the top of the pack in its broadcast ratings, views, and international distribution. Up Studios has also established itself as a fast-growing production studio, having led the CG production of over 156 11-minute episodes in addition to hundreds of short-form videos in just over three years.

 

READ MORE

2020.07.30 Super BOOMi Hockey Hero Surpasses 20 Million Views

Super BOOMi Hockey Hero is the first ever 3D animated series about ice hockey that recently surpassed 20 million views. Some of the biggest names in the League like Sidney Crosby, Alex Ovechkin, Auston Matthews and Patrick Kane have recorded fun reaction videos praising BOOMi for his hockey skills and offering some helpful tips for young players.

 

Co-produced by the National Hockey League (NHL) and Up Studios, one of the hottest international animation companies, the videos are available on dedicated Youtube and Tencent channels. With over 1 million new views each month globally, the Super BOOMi Hockey Hero episodes and viral videos have become the most popular ice hockey series specifically created for young kids around the world.

With a focus on fun, Super BOOMi Hockey Hero is the first CG-animated series ever to focus on a high-tech display of hockey skills that shows youth of all ages how to play like NHL superstars. It is also pioneering a new form of engagement with a young fan base while teaching the positive values of the sport to kids and families.

NHL superstars, hockey coaches and kids have applauded the fun and exciting hockey action featured in Super BOOMi Hockey Hero. The animation is enhanced by the fact that its writer and director, Trevor Lai, is a lifelong hockey fan, and the creator tailored many of BOOMi’s performances to match players like Connor McDavid and Elias Pettersson. “Wherever I travel in the world, I follow the NHL every day and have watched the popularity of hockey grow as a recreational player. It’s an honor to have created such a special BOOMi series with the NHL to share the love of hockey with fans around the world.”

With the NHL returning to play in August, the spotlight on hockey will shine again, and new Super BOOMi Hockey Hero videos will debut globally as the season resumes.

Click the links below to watch Super BOOMi Hockey Hero:

Super BOOMi Hockey Hero (NHL Youtube Channel):

https://www.youtube.com/playlist?list=PL1NbHSfosBuFw1sFA0bRAbQlGi8B2Uk76

 

Super BOOMi Hockey Hero (Chinese version):

https://v.qq.com/detail/m/mzc00200e1sfyxl.html

 

READ MORE

2020.04.13 Super BOOMi Tops National TV Ratings in China in February

Shanghai - While the coronavirus pandemic has created an unprecedented situation since the beginning of 2020, China has seen a surge in viewing of animated kids’ TV shows during the extended Chinese New Year holiday in February. Among all kids’ programs, Super BOOMi, an animated series co-produced by Up Studios and Tencent Video, topped national ratings for the month while broadcasting on CCTV-14, the country’s largest TV channel for kids. Daily ratings of Super BOOMi on Hunan TV Golden Eagle Cartoon Channel also ranked in the Top-3 in the country consistently from February to April.

 

The Super BOOMi cartoon has also continued to grow rapidly on online video streaming platforms, with its viewership surpassing 3.6 billion in early April. The show first launched on Tencent Video in 2017 and, with four 26x11min seasons released so far, it has built an extensive audience in China through Up Studios’ partnership with the country’s tech giant Tencent. Seasons 5 is currently in production and expected to air in the summer of 2020.

 

Outside Greater China, the English version of Super BOOMi debuted on Treehouse TV in Canada in May 2019 and immediately topped the network ratings among boys ages 2-5 in May and girls ages 2-5 in June. The show’s performance enabled international distributor Nelvana to sell the show to other markets including Thailand, Singapore and France.

 

With its domestic and international success continuing to rise, Super BOOMi’s licensing partnerships have also been expanding. The hit IP has signed a licensing deal with Ddrops® Company, a premium nutritional product brand from Canada, to bring the Ddrops® Kids™ line of vitamins and supplements to kids and families in China. A series of Super BOOMi action figure toys designed and produced by Star Diamond, a leading toy manufacturer in China, will reach the market along with the launch of Season 5.

 

Super BOOMi’s partnership with the National Hockey League (the NHL) has been brought to a new level with Super BOOMi Hockey Hero, an animated hockey series, now available on the NHL’s YouTube Channel for audiences in North America. The Chinese version of the hockey cartoon has garnered over 13 million views since its launch on Tencent Video. BOOMi, the official family ambassador the NHL in China, was invited to the 2020 NHL® All-Star Weekend and became an international hit with fans after his appearances on the red carpet and in the fan fair.

 

As families around the world continue to adjust to spending more time at home, the appetite for content is growing. By building on its tremendous success to date, Super BOOMi is poised to become the next global animated superstar.

 

READ MORE

2020.01.20 Ddrops® Company Partners with Super BOOMi to Boost Kids Nutrition Market in China January 20, 2020

Shanghai - Premium nutritional product brand Ddrops® Company has partnered with Super BOOMi, one of the hottest cartoon IPs in China, to launch the Ddrops® Kids™ line of vitamins and supplements on major online flagship stores in China in February, 2020.

 

100% Canadian-owned and operated, Ddrops® Company was founded in response to a need for a simpler way to provide important nutrients for infants and children. Ddrops® Company makes premium vitamin D and supplements for babies and the whole family. Ddrops® Company first entered the Greater China market in 2013 and has established itself as a highly premium, market-leader in infant and children’s vitamins. The partnership between Super BOOMi and Ddrops® Company will further strengthen the brand’s presence in the region. Up Studios signed the licensing agreement with Ddrops® Company at the end of 2019 and both companies have moved swiftly into production on the Ddrops® Kids™ range of products featuring Super BOOMi. The line will launch with Super BOOMi-featured artwork and messaging, including Ddrops® Kids™ Vitamin D, Ddrops® Kids™ DHA OMEGA-3, and Ddrops® Kids™ Calcium with Zinc. The products will make their debut at the 2020 Baby Show in Spring & Child Growth Education Expo in Hong Kong during February 21st – 23rd. The new Drops® Kids™ line featuring BOOMi will also be coming soon to major online flagship stores in China, including Tmall Global Drops® Company Flagship Store and JD.com Drops Flagship Store.

 

Produced by Up Studios and co-invested by Tencent Video, Super BOOMi is an award-winning CG-animated series. Created by acclaimed creator Trevor Lai, the innovative cartoon features the adventures of BOOMi and his friends in the virtual reality game universe BOOMi created with his computer programming. Since the show was launched in 2017, it has topped national TV ratings many times in China and amassed over 3.3 billion views on Tencent Video, a leading SVOD platform in the country. Super BOOMi has also made its way to the global stage. The cartoon debuted on Treehouse TV in Canada in May, 2019 and instantly gained love and attention from the audience by topping the ratings on the network among boys ages 2-5 in May and among girls ages 2-5 in June. The huge fan base Super BOOMi has built in only two years lays a solid foundation for the licensing partnership with Ddrops® Company.

 

The positive themes of Super BOOMi’s cartoons are reflected in the Ddrops® Kids™ vitamins and supplements line. BOOMi and his friends use their imagination, creativity and team work spirits to explore science and technology, overcome different challenges in their adventures and compete in the right way in sports games. These attributes are the hallmark of the healthy, normal development we hope to see in our kids, and can be supported by the Ddrops® Kids™ line of vitamins and supplements. Up Studios is well into on Super BOOMi Seasons 5 and 6 and will continue to inspire young audiences around the world.

 

From books, toys, hotel rooms to sports, Super BOOMi has established its licensing territories in many industries which are highly relevant to kids’ life. The collaborations with Ddrops® Company will help open a new window for BOOMi to introduce a healthy lifestyle for kids and families in China. With the IP thriving with strength, confidence and opportunities, Ddrops® Company will also build a stronger market presence in the country.

 

 

READ MORE

2020.01.20 Cartoon star BOOMi to join 2020 NHL All-Star Weekend in St. Louis


New York - BOOMi, the star of Up Studios’ top-rated animated series Super BOOMi, has been invited by the National Hockey League (NHL) to participate in various activities during the 2020 Honda NHL® All-Star Weekend in St. Louis. This is the second time BOOMi has had the honor to attend one of the biggest events of the League.

 

Hosted by St. Louis Blues and the city of St. Louis, the 2020 Honda NHL® All-Star Weekend will take place from January 24-26 at the Enterprise Center in St. Louis, Missouri, including the 2020 Honda NHL All-Star Game on Saturday, Jan. 25 (8 p.m. ET, NBC, CBC, SN, TVAS) and the 2020 New Amsterdam Vodka NHL All-Star Skills™ on Friday, Jan. 24 (8 p.m. ET; NBCSN, CBC, SN, TVAS), one day before the game. BOOMi will be featured as a family ambassador from China and he will interact with hockey fans and NHL players during intermissions of the All-Star Game.

 

BOOMi will also appear at the 2020 NHL Fan Fair™, the official fan festival of the 2020 Honda NHL® All-Star Weekend, participating in multiple fan activities, including photo opportunities with BOOMi and NHL Mascots™, hockey skills testing sessions and more. At the Kids Zone of the Fan Fair™, young hockey fans will be able to watch BOOMi’s new show Super BOOMi Hockey Hero, a CG-animated hockey series produced by Up Studios in partnership with the NHL. BOOMi’s hockey series will also be launched internationally this month on NHL.com and the NHL’s YouTube channel ahead of the 2020 Honda NHL® All-Star Weekend.

 

Super BOOMi Hockey Hero first debuted in June, 2019 on Tencent Video, a leading SVOD platform in China, and has garnered nearly 10 million views. The show focuses on a high-tech display of hockey skills that shows youth of all ages how to play like NHL superstars. It is also pioneering a new form of engagement with the hockey fan base in China while teaching the positive values of the sport to kids and families. Some of the biggest names in the League like Sidney Crosby, Alexander Ovechkin and Patrick Kane have recorded fun reaction videos praising BOOMi for his great hockey skills and offering some tips on how to become a better player.

 

NHL superstars, hockey coaches and kids have applauded the fun and exciting hockey action featured in Super BOOMi Hockey Hero. The animation is enhanced by the fact that the writer/director is a lifelong hockey fan, and tailored many of BOOMi’s performances to match players like Connor McDavid and Elias Pettersson. “I follow the NHL every day in China and have watched the popularity of hockey grow as a recreational player. It’s an honor to have created such a special BOOMi series with the NHL to share the love of hockey with fans around the world.”

The partnership between the NHL and BOOMi is the result of their numerous collaborations at various NHL events in China and internationally, including BOOMi serving as the family ambassador for the 2018 O.R.G. NHL China Games™. In December 2019, BOOMi attended the Changping Hockey Festival hosted by the NHL in Beijing, China. Youth ages 5-15 were all engaged by the BOOMi mascot. BOOMi interacted with the young students and introduced the hockey sport and the NHL to them by showing them his hockey cartoon.

 

With over 3.3 billion views on the country’s largest video platform, Tencent Video, Super BOOMi has topped television ratings on every major network in China, becoming one of the most popular shows for kids in record time. The animated series has begun airing in Canada and continues to expand internationally.

 

READ MORE

2019.09.23 Super BOOMi Fan Party Launches in Shanghai with Holiday Inn

SHANGHAI - On September 21, the first Super BOOMi Fan Party launched in Shanghai. Co-hosted by Up Studios and Holiday Inn at Holiday Inn Shanghai Pudong Kangqiao, the party was intended to celebrate what the 3D-animated series Super BOOMi has achieved in two years since its premiere in 2017 and thank the fans for their love and support for BOOMi.

Since its launch on Tencent Video in 2017, Super BOOMi has garnered 3.1 billion views so far and continues to grow in popularity. The show has also topped national TV ratings many times since the broadcasting of Season 1 on leading kids channels across China, including CCTV-14, Beijing Kaku Cartoon, Hunan Golden Eagle Cartoon and Guangdong TV Kids Channel.

Over a hundred kids and parents spent a wonderful time at this special fan party with adorable mascot dance, fun games, sweet desserts, attractive prizes and creative art workshops hosted by Super BOOMi’s creator Trevor Lai. The event received praise from parents, media guests and our long time partner Holiday Inn. Super BOOMi Fan Party featured the theme of ‘BOOMi Travels the World’ and built fun games designed around famous tourist destinations. Our guests embarked on a Star Reward hunting adventure by completing various game challenges at different spots. As the animation director of Super BOOMi, Trevor Lai shared his creative experience with the young audience and inspired them to use their imagination and do what they love.

Our special guests Shirley Yan and Nicole Chen from Holiday Inn also shared the story of Holiday Inn’s development in China and the collaborations between Holiday Inn and Super BOOMi. Intercontinental Hotel Group has licensed BOOMi for the largest hotel and character merchandising program of its kind in Greater China. BOOMi-themed family rooms have been featured in over 100 Holiday Inn hotels and resorts in 54 cities in China. As BOOMi’s show is launched in international markets this year, there is tremendous opportunity to expand. Super BOOMi Fan Party marks a new milestone for a deeper cooperation between BOOMi and Holiday Inn, and will be featured in cities across China in 2020.

For more news on Super BOOMi, please follow us @UpStudiosWorld on Facebook, Twitter, Instagram and Facebook.

 

READ MORE

2019.08.30 Super BOOMi Tops Ratings on Treehouse TV in Canada

Up Studios’ hit animated series Super BOOMi topped ratings on Treehouse TV in Canada in May among boys ages 2-5, beating Thomas & Friends and Peppa Pig in this demographic category. In June, the show ranked #1 amongst girls ages 2-5 on Treehouse TV, outperforming series such as Masha & The Bear, Shimmer and Shine and Emma.

Super BOOMi debuted on Treehouse TV in Canada on May 19. The show has been airing on both Saturdays & Sundays at 7:55 PM EST, with new episodes broadcasting on Sundays and rerunning on Saturdays. The 3D-animated series follows the adventures of BOOMi bear and his best friends as they play and learn in an incredible virtual reality game universe. Focusing on themes of friendship, positivity and the power of imagination, Super BOOMi features vibrant characters and expansive worlds that resonate with kids on a fundamental level.

Co-invested by Up Studios and Tencent, Super BOOMi premiered in 2017 in China has become one of the most popular animated series in the country. With four 52x11min seasons, Super BOOMi has built an extensive audience in China through Up Studios’ partnership with the country’s tech giant Tencent. The show has topped ratings across China while broadcasting on leading kids TV channels including CCTV14, Hunan TV Golden Eagle Cartoon and Beijing TV Kaku Cartoon and Guangdong TV Kids Channel. The cartoon has also garnered over 3.1 billion views on Tencent Video and continues to grow in popularity.

 

Following its domestic success, the ambitious show has set the goal to expand in the international market. Super BOOMi signed a major international distribution deal with acclaimed family entertainment company, Nelvana, whose award-winning shows are broadcasted on TV channels in 160 countries. Nelvana’s extensive experience in licensing, consumer products and content development will undoubtedly take Super BOOMi to the next level for fans worldwide. Nelvana has brought Super BOOMi to Licensing Expo 2019 (Las Vegas) and featured the brand at Brand Licensing Expo in London.

 

About Nelvana

 

Nelvana is Canada’s premier animation company and a world-leading producer and distributor of children’s content. Nelvana has delighted audiences around the globe for more than 40 years with a vast library of more than 4,000 episodes. Nelvana’s content is distributed in more than 160 countries worldwide and broadcast across Corus Entertainment’s suite of leading kids networks. For more information, visit www.nelvana.com

 

For more news on Super BOOMi, please follow us @UpStudiosWorld on Facebook, Twitter, Instagram and Facebook.

 

READ MORE

Pages