Shanghai - While the coronavirus pandemic has created an unprecedented situation since the beginning of 2020, China has seen a surge in viewing of animated kids’ TV shows during the extended Chinese New Year holiday in February. Among all kids’ programs, Super BOOMi, an animated series co-produced by Up Studios and Tencent Video, topped national ratings for the month while broadcasting on CCTV-14, the country’s largest TV channel for kids. Daily ratings of Super BOOMi on Hunan TV Golden Eagle Cartoon Channel also ranked in the Top-3 in the country consistently from February to April.

The Super BOOMi cartoon has also continued to grow rapidly on online video streaming platforms, with its viewership surpassing 3.6 billion in early April. The show first launched on Tencent Video in 2017 and, with four 26x11min seasons released so far, it has built an extensive audience in China through Up Studios’ partnership with the country’s tech giant Tencent. Seasons 5 is currently in production and expected to air in the summer of 2020.

Outside Greater China, the English version of Super BOOMi debuted on Treehouse TV in Canada in May 2019 and immediately topped the network ratings among boys ages 2-5 in May and girls ages 2-5 in June. The show’s performance enabled international distributor Nelvana to sell the show to other markets including Thailand, Singapore and France.

With its domestic and international success continuing to rise, Super BOOMi’s licensing partnerships have also been expanding. The hit IP has signed a licensing deal with Ddrops® Company, a premium nutritional product brand from Canada, to bring the Ddrops® Kids™ line of vitamins and supplements to kids and families in China. A series of Super BOOMi action figure toys designed and produced by Star Diamond, a leading toy manufacturer in China, will reach the market along with the launch of Season 5.

Super BOOMi’s partnership with the National Hockey League (the NHL) has been brought to a new level with Super BOOMi Hockey Hero, an animated hockey series, now available on the NHL’s YouTube Channel for audiences in North America. The Chinese version of the hockey cartoon has garnered over 13 million views since its launch on Tencent Video. BOOMi, the official family ambassador the NHL in China, was invited to the 2020 NHL® All-Star Weekend and became an international hit with fans after his appearances on the red carpet and in the fan fair.

As families around the world continue to adjust to spending more time at home, the appetite for content is growing. By building on its tremendous success to date, Super BOOMi is poised to become the next global animated superstar.